Mobile/iPad App; a personal shopping service that helps busy ABC1 women create real outfits, which can match the Magnetic Attractions nail polish.
Libby Orrett
Users upload photos of magnets they have seen to Facebook or Twitter, after which they are added to a Pinterest competition. The 5 photos with the most ‘likes’ will win tickets to London Fashion Week.
Results of scanning magnets
Magnets with the ‘Magnetic Attractions Revolution’ logo with a QR code disguised in order to form part of an ambient campaign around London.
Social Media promotion
London Underground advertising
Direct mail to promote the product during the decision-phase of the campaign targeted at ABC1 Women
Advertisement to go on the side of transport during the London-based campaign.
Printed media for promotional campaign for Nails Inc Magnetic Attractions nail polish.
‘EnerJell’ app for Facebook
